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Tag: Mobile Game

  • How to Get Press for a Mobile Game

    Coming up, you will learn how to create a press release for your mobile game and who to reach out to.

    Getting press release for a mobile game is not great for driving downloads. However, this helps in building brands and if you want people to know about your game.

    Identify the websites

    Start with identifying the websites that you want to be on. Here are the three big websites that I recommend for mobile games: Touch Arcade, Venture Beat and Pocket Gamer.

    Among the three, Touch Arcade is the no. 1 site if you want to drive downloads because they have a fantastic community of gamers. Venture Beat is great if you are building brands.

    Give them the exclusive

    Give one of these websites the exclusive on your launch, which means that they are the only website that can publish or post your announcement first and foremost. You cannot pitch everybody the exclusive of your mobile game, just pick one.

    Once you have decided which website you want to appear on, choose a reporter. In Venture Beat, Dean covers the big games on the market, so email him with the exclusives on the announcement.

    Give him a week notice and provide him with videos about your mobile game. The video doesn’t need to be high-production. It could be simply you playing the game or recording it. This is what I did with my game that was featured by Apple.

    Follow Up

    After sending your first email, do a follow up after a couple of days. If you still don’t hear from them, reach out to the second website.

     

  • How to Find Investors for a Mobile Game

    Are you looking to find investors for your new mobile game. Well, I’m going to show you a simple way to raise money and if it’s even worth it.

    Start with Your Family and Friends

    Your family and friends are among the persons who love you the most and they will likely support you. Also, accredited investors want to see that you’ve got some skin in the game and that you’re willing to approach your friends and family first before they even start considering your game.

    This is not always the case. If you have past success you can directly approach accredited investors. Otherwise, start with your family and friends.

    Use Platforms to Raise Money for Your App

    You can also use platforms like We Funder to raise money for your app. However, they need you to push it so you may still need your family and friends to get the word out there and get the initial investment.

    People will not support your right off the bat. You need to have a seed. We Funder is an equity platform so people can invest in as little as $100 and get equity in your company.  Unlike Kickstarter where you’re buying and backing a product in We Funder, you’re getting a real equity for a small investment.

    Getting your friends and family involved early is an advantage so when their friends see your page they will see that you’re pretty close to reaching your goal and that’s what you want.

    You can also use retargeting to get more people. You can do this by putting a Facebook pixel to run ads and target the people that checked out your page so that you can follow them and let them know that you still exist and you’re pretty close to your goal.