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Monetization
More revenue from the users you already have

Onboarding optimisation, paywall A/B testing, and UX design that converts more installs into paying subscribers.

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Three levers. One goal. More revenue.

Most apps leave revenue on the table through weak onboarding, untested paywalls, and friction-filled UX. We fix all three.

70% Of users lost in the first 7 days
Lever 1

Onboarding Optimization

We audit and redesign onboarding flows to activate users faster, before they ever see the paywall.

2x Average MRR lift from paywall A/B testing
Lever 2

A/B Testing (Paywall)

Pricing, copy, trial length, social proof: tested systematically, not by gut feel.

3× More revenue from removing friction alone
Lever 3

UI/UX Design

We identify where users give up and redesign those screens, with every change tied to a conversion metric.

The method

The problem. What we do about it.

We do not guess at what will convert better. Every engagement starts with a funnel audit, diagnosing exactly where installs are failing to become paying subscribers.

The problem your funnel has
What we do about it
Problem
Most installs never reach the paywall
Apps typically lose 60–70% of users before they ever see a subscription prompt. Poor onboarding, too many steps, and unclear value leave users cold before you get a chance to convert them.
Our approach
We redesign onboarding to activate users faster
Funnel mapping, step reduction, quiz personalisation, and paywall placement testing, all focused on getting users to their first value moment before they churn.
Problem
The paywall converts, but nobody knows why
Most paywall decisions are made by gut feel. No A/B tests, no structured experiments, no data connecting paywall changes to MRR. Revenue is left on the table every month.
Our approach
We run systematic A/B tests on every paywall variable
Pricing structure, trial length, copy, social proof, and CTA, all tested in controlled experiments. Every winning variant measured against trial-to-paid rate and MRR impact.
Problem
UX friction is killing conversions silently
A confusing screen, a broken dismiss button, a paywall that appears too early or too late: small UX issues cause measurable revenue loss that most teams never trace back to its source.
Our approach
We audit UX and redesign for conversion, not aesthetics
We identify friction points through funnel data, then redesign the screens causing drop-off. Every change is tied to a measurable conversion metric, not a design preference.
Problem
No visibility into what is actually driving revenue
Most apps have analytics but no attribution between funnel changes and revenue impact. Teams make changes and hope. They have no idea which decisions moved MRR.
Our approach
We connect every change to revenue metrics
Every test and optimisation is tracked against install-to-trial, trial-to-paid, and MRR. Monthly reporting shows exactly what moved the needle, and what did not.
Client love

Don't take our word for it. Hear theirs.

★★★★★

App Masters was instrumental in getting massive awareness for Sortly. Their strategies allowed us to be the #1 keyword in the App Store. And we did it without spending a dime on marketing.

Dhanush Balachandran
Dhanush Balachandran
Founder of Sortly
★★★★★

After rewatching your ASO videos, my downloads increased by 900%!

Sarah Boland
Sarah Boland
Founder of Life Lapse
★★★★★

After working with Steve, he helped take Unplug to a whole new level and helped us get an App of the Day feature from Apple.

Suze Yalof Schwartz
Suze Yalof Schwartz
Founder of Unplug Meditation
★★★★★

I went from 2 downloads a week to over 500 downloads a week just watching the App Masters YouTube channel!

Rylan Evans
Rylan Evans
Independent iOS Developer
★★★★★

After watching the App Masters Academy videos, the number of users, revenue, and subscribers just went up by tenfold.

Luke Memet
Luke Memet
Founder of TimeFinder
★★★★★

Steve knows his stuff. Every minute on our call brought exponential value.

Adrian Salamunovic
Adrian Salamunovic
Co-Founder of CanvasPop
Free Strategy Call · No commitment

Ready to make more money from the users you already have?

Book a free strategy call. We'll audit your monetization funnel, install-to-trial, paywall CVR, trial-to-paid, and tell you exactly where revenue is leaking and how to fix it.

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